About Mobile

The Marvel of Mobile

The mobile channel is becoming as important a tool for nonprofit organizations as it is for retail businesses and consumers. The reasons are clear: its growth is explosive. Mobile giving is instant and cost-effective. With a limit of 160 characters, it is also direct, precise, and encourages interaction.

Mobile messages are increasingly welcomed by the American public; according to the Mobile Marketing Association, one in four mobile consumers is interested in receiving mobile marketing. In fact, mobile messages are more likely to be viewed than email campaigns, and they’re typically read within four minutes of delivery. Even the volume of text messaging has exploded: by the second quarter of 2008, U.S. mobile subscribers, on average, had sent more text messages per month (357) than had made phone calls (208).

Importantly, brand recall is extraordinarily high with mobile marketing: surveys show, for example, that 96% of subscribers remember a message’s call to action—a result that’s unparalleled in most marketing channels. According to a July 2008 survey by the Direct Marketing Association, text (SMS) campaigns were found to be the most successful mobile advertising medium : 70% of those asked had responded to a marketing text message, whereas only 41% had responded to a survey and 30% to an email offer .

You’ve seen how mobile marketing has been successfully utilized by American Idol and the Obama campaign to enlist the participation of millions. There has never been a more efficient and effective way of delivering your nonprofit’s message. Watch as your organization’s new mobile presence paves the way for the receipt of donations securely and conveniently, from virtually anywhere that your call to action is heard or seen.